Marketing Cloud
Marketing automation that hands sales better leads
We set up Marketing Cloud Engagement and Account Engagement so campaigns, journeys and scoring stay in sync with what sales sees in the CRM.
Kanixa implements Salesforce Marketing Cloud Engagement and Marketing Cloud Account Engagement (Pardot): account setup, data extensions and CRM sync, email and journey building, lead scoring and grading, and campaign attribution reporting, so marketing and sales work from the same customer data.
What changes when we're done
Measurable engineering outcomes delivered for your business.
Leads sales will call
Scoring and grading agreed with sales, with automatic hand-off rules.
Journeys that react
Triggered by real behaviour and CRM changes, not just a calendar.
Attribution you can defend
Campaign influence reporting connected to pipeline and revenue.
Planning a Marketing Cloud initiative?
Talk through your systems, timeline, and security constraints with a certified Salesforce architect. We will provide an actionable recommendation.
What's included
Scoped to your project. Pick what you need; we'll tell you what you can safely skip.
Fixed-price or dedicated sprint retainer available.
- Marketing Cloud Engagement setup
- Account Engagement (Pardot)
- Journey Builder
- Lead scoring and grading
- CRM sync and data extensions
- Campaign attribution reporting
How we deliver
- Step 1
Share your brief
Tell us the goal, the systems involved and the deadline. A short call is enough to start.
- Step 2
Scope and plan
We return a written scope, architecture notes, a timeline and the team who will do the work.
- Step 3
Build in short sprints
Demos every one or two weeks in a sandbox you can click through.
- Step 4
Test and deploy
User acceptance testing, a rehearsed deployment and a rollback plan.
- Step 5
Train and support
Handover documents, training and an agreed support period, or an ongoing retainer.
Available as a fixed-scope project, a dedicated team or a monthly retainer. Compare engagement models.
Start Marketing CloudMarketing Cloud: common questions
Have a question that isn't answered here? Ask our team directly.
Marketing Cloud Engagement or Account Engagement?
Account Engagement usually suits B2B teams with longer sales cycles; Engagement suits high-volume B2C messaging. We recommend based on your volume, channels and team.
Talk to us about Marketing Cloud
A 30-minute call with a Salesforce architect. You'll leave with a clear next step, whether or not we work together.